deepblue - Marketing Efficiency

CONSULTING FOR MARKETING OPTIMIZATION

Touchpoints
efficiency
measurement

  • Pre-testing
  • Post-testing
  • Any touchpoints
  • Every variables

Learn more

Brand DNA
optimization

  • Via Consumer understanding
  • Insights collection
  • Brand engagement platform

Learn more

Market
intelligence

  • Research consulting
  • Trend watching
  • Competition analysis

Learn more

360°
Marketing
process
optimization

  • Brand review
  • Workshop animation
  • Short listing

Learn more

Advertising
agencies
& media
sales house
consulting

 

 

 

We think

 

deepblue - logois part of Aegis Media Belgium
and has been created at end 2006 based as a dedicated entity
to strategic planning services.

Our key principle is based on the Blue Ocean theory :

To develop new and uncontested market
spaces making competition irrelevant, align
the activities in pursuit of differentiation.

W. Chan Kim, R. Mauborgne

Our MissionOur mission

WE ARE HELPING BRANDS TO
ENHANCE THEIR DNA
AND OPTIMIZE THEIR DIALOGUE
WITH THEIR CONSUMERS
WHEREVER REQUIRED.

WE ALSO HELP COMPANIES
TO AMELIORATE THEIR WAY OF
WORKING WITH THE VARIOUS
(INTERNAL & EXTERNAL) PARTNERS
INVOLVED IN THE MARKETING &
COMMUNICATION ACTIVITIES.

OUR SERVICES PORTFOLIO
IS LARGE AND MAY TOUCH
EVERY STEP OF THE
MARKOM' PROCESS.

OUR MISSION MAY BE
STRATEGIC AND ON-GOING
OR LIMITED TO PUNCTUAL
AND SPECIFIC REQUEST.

 

Which is valid both for our client accounts and ourselves.

About Us - Teacher visual

Our Added Values

  • The neutrality in our analyses and support, mainly thanks to a pure Consumer-centric approach and an independant way of operating
  • Our actionable and impactful recommendations delivered, with many proven cases
  • The skills and tools available for marketing and communication touchpoints optimization

 

 

 

We offer

 

Offer - Touchpoints efficiency

Touchpoints
efficiency
measurement

  • Pre-testing
  • Post-testing
  • Any touchpoints
  • Every variables

Offer - Brand DNA optimization

Brand DNA
optimization

  • Via Consumer understanding
  • Insights collection
  • Brand engagement platform

Offer - Marketing intelligence

Market
intelligence

  • Research consulting
  • Trend watching
  • Competition analysis

Offer - Marketing process optimization

360°
Marketing
process
optimization

  • Brand review
  • Workshop animation
  • Shortlisting

Offer - Media brand & media sales house consulting

Advertising
agencies
& media
sales house
consulting

  • purple baloon
  • blue baloon
  • green baloon
  • pink baloon
  • yellow baloon
  • Offer - illustration of a guy with lot of balloons

Offer - Touchpoints efficiency

Touchpoints
efficiency
measurement

 

  • Pre-testing

    handling of any quali- or quantitative pre-testing projects

    • Advice on methodologies and research institutes
    • Capability of sharing output with any partner
    • Wide scope, not limited to purely above the line messaging
  • Post testing

    a reference tool : the Blue Monitor = monthly advanced advertising tracking

    • Launched in 2002, now counting more than 3.000 post-tested concept
    • A highly reliable methodology = 500 face to face interviews/ month, representative of the population 15-70 and based on the golden standard profiling of the CIM
    • Content: tracking of : brands awareness, spontaneous and prompted ad recall, evaluation of the messages, impact on consumer behaviour, all media & touchpoints in the scope
    • Presence of solide benchmarks and learnings
    • Low cost approach thanks to its multi-clients concept
  • Any touchpoints

  • Every variables

The Blue monitor is actionable via an online mode for quick & dirty surveying

 

And

Possibility to realise educational trainings or active
workshops about the monitor's learnings -
creative works, media planing and
communication strategy - linked

Offer - Brand DNA optimization

Brand DNA
optimization

 

  • Via Consumer understanding:

    consulting delivered about ...

    • Research project methodologies and research institutes
    • Capability of sharing research & intelligence output with any internal and external partners
    • Full marketing scope = not limited to media & marketing fields
  • Insights collection:

    • Support in identifying what makes sense for a defined target (or to define), in terms of brand DNA positioning, service or product offering, answers to needs and communications
    • Capability of handling full quali- or quantitative projects dedicated to brand DNA diagnosis and definition, and implement a related (positioning) strategy
    • Own models
  • Brand engagement platform

 

And

possibility to realise educational trainings or active workshops about these contents

Offer - Marketing intelligence

Market
intelligence

 

  • Research consulting:

    • Methodology definition
    • Institutes pitch handling & negociation
    • Full project management (tracking of the timing, sample profile, data quality, etc.)
    • Sharing output with results actionability
    • Training on marketing results
  • Trend watching:

    • Ad hoc searches on specific industry trends
  • Competition analysis:

    • Media & Direct Marketing spendings
    • Creative works & positioning analysis (per industry)

Offer - Marketing process optimization

360°
Marketing
process
optimization

 

  • Brand review:

    • Set up of periodical (or one shot) 360°-mix reviews through an established format
  • Workshop animation:

    Capability of realizing workshops on various marketing themes:

    • Brand DNA & positioning
    • Specific industry trends
    • Consumer behaviour
    • Advertising effectiveness
    • Media landscapes & digital evolution
    • Etc.
  • Short listing:

    • deepblue is one of the few providers on the belgian market offering a service about communication agency search and pitch management
    • Concrete and proven method (more than 15 pitches handled since 4 years)

Offer - Media brand & media sales house consulting

Advertising
agencies
& media
sales house
consulting

 

  • Diagnosis of the company on the market, in the eyes of its B2B clients base
  • Workshops on the industry trends and the related services evolution
  • Recommendation on processes and services to develop or optimize
  • Guidance on presentation skills and format

 

 

 

We manage

 

Collaboration

   

 

 

We can collaborate on 1 or 2 steps...
of for a global approach
(Integrated Marketing Planning)

UNDERSTANDING

STRATEGY

ACTIVATION

EFFICIENCY
MEASUREMENT

 

 

 

 

 

 

We are

 

Click on a character
to meet the team

 

 

Bruno Liesse
deepblue director

Bruno Liesse - deepblue director

 

YOU ?

Would you like to join the team ?

 

You ?

 

Charlotte Jacqué
Marketing Analyst

Charlotte Jacqué - Junior Marketing Analyst

 

Isabelle Maes
Senior Consultant

Isabelle Maes - Senior Consultant

 

YOU ?

Would you like to join the team ?

 

You ?

 

YOU ?

Would you like to join the team ?

 

You ?

 

 

 

We listen

 

Drop us a line

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Reach us here

Mailbox
Rue du Moulin à Papier 55
Papiermolenstraat 55
Bruxelles 1160 Brussel
Phone
02/663.51.11
Mail