CONSULTING FOR MARKETING OPTIMIZATION

Touchpoints
efficiency
measurement

Pre-testing
Post-testing
Any touchpoints
Every variables

Brand DNA
optimization

Via Consumer understanding
Insights collection
Brand engagement platform

Market
intelligence

Research consulting
Trend watching
Competition analysis

360°
Marketing
process
optimization

Brand review
Workshop animation
Short listing

Advertising
agencies
& media
sales house
consulting

We think

About us

is part of Aegis Media Belgium
and has been created at end 2006 based as a dedicated entity
to strategic planning services.

Our key principle is based on the Blue Ocean theory :

To develop new and uncontested market
spaces making competition irrelevant, align
the activities in pursuit of differentiation.

W. Chan Kim, R. Mauborgne

Our mission

Which is valid both for our client accounts and ourselves.

About Us - Teacher visual

Our Added Values

The neutrality in our analyses and support, mainly thanks to a pure Consumer-centric approach and an independant way of operating
Our actionable and impactful recommendations delivered, with many proven cases
The skills and tools available for marketing and communication touchpoints optimization

We offer

Offer

Offer - Touchpoints efficiency

Touchpoints
efficiency
measurement

Pre-testing
Post-testing
Any touchpoints
Every variables

Brand DNA
optimization

Via Consumer understanding
Insights collection
Brand engagement platform

Offer - Marketing intelligence

Market
intelligence

Research consulting
Trend watching
Competition analysis

Offer - Marketing process optimization

360°
Marketing
process
optimization

Brand review
Workshop animation
Shortlisting

Advertising
agencies
& media
sales house
consulting

Offer - Touchpoints efficiency

Touchpoints
efficiency
measurement

Pre-testing

handling of any quali- or quantitative pre-testing projects
- Advice on methodologies and research institutes
- Capability of sharing output with any partner
- Wide scope, not limited to purely above the line messaging
Post testing

a reference tool : the Blue Monitor = monthly advanced advertising tracking
- Launched in 2002, now counting more than 3.000 post-tested concept
- A highly reliable methodology = 500 face to face interviews/ month, representative of the population 15-70 and based on the golden standard profiling of the CIM
- Content: tracking of : brands awareness, spontaneous and prompted ad recall, evaluation of the messages, impact on consumer behaviour, all media & touchpoints in the scope
- Presence of solide benchmarks and learnings
- Low cost approach thanks to its multi-clients concept
Any touchpoints
Every variables

The Blue monitor is actionable via an online mode for quick & dirty surveying

And	Possibility to realise educational trainings or active workshops about the monitor's learnings - creative works, media planing and communication strategy - linked

Brand DNA
optimization

Via Consumer understanding:

consulting delivered about ...
- Research project methodologies and research institutes
- Capability of sharing research & intelligence output with any internal and external partners
- Full marketing scope = not limited to media & marketing fields
Insights collection:
- Support in identifying what makes sense for a defined target (or to define), in terms of brand DNA positioning, service or product offering, answers to needs and communications
- Capability of handling full quali- or quantitative projects dedicated to brand DNA diagnosis and definition, and implement a related (positioning) strategy
- Own models
Brand engagement platform

And	possibility to realise educational trainings or active workshops about these contents

Offer - Marketing intelligence

Market
intelligence

Research consulting:
- Methodology definition
- Institutes pitch handling & negociation
- Full project management (tracking of the timing, sample profile, data quality, etc.)
- Sharing output with results actionability
- Training on marketing results
Trend watching:
- Ad hoc searches on specific industry trends
Competition analysis:
- Media & Direct Marketing spendings
- Creative works & positioning analysis (per industry)

Offer - Marketing process optimization

360°
Marketing
process
optimization

Brand review:
- Set up of periodical (or one shot) 360°-mix reviews through an established format
Workshop animation:

Capability of realizing workshops on various marketing themes:
- Brand DNA & positioning
- Specific industry trends
- Consumer behaviour
- Advertising effectiveness
- Media landscapes & digital evolution
- Etc.
Short listing:
- deepblue is one of the few providers on the belgian market offering a service about communication agency search and pitch management
- Concrete and proven method (more than 15 pitches handled since 4 years)

Advertising
agencies
& media
sales house
consulting

Diagnosis of the company on the market, in the eyes of its B2B clients base
Workshops on the industry trends and the related services evolution
Recommendation on processes and services to develop or optimize
Guidance on presentation skills and format

We manage

Collaboration

We can collaborate on 1 or 2 steps...
of for a global approach
(Integrated Marketing Planning)

UNDERSTANDING

STRATEGY

ACTIVATION

EFFICIENCY
MEASUREMENT

We support

Clients

We are

Team

Click on a character
to meet the team

Bruno Liesse - deepblue director

Madeleine Leclercq - Senior Consultant

Charlotte Jacqué - Junior Marketing Analyst

Isabelle Maes - Senior Consultant

You ?

You ?

We listen

Contact

Drop us a line

Reach us here

: Rue du Moulin à Papier 55
Papiermolenstraat 55
Bruxelles 1160 Brussel

: 02/663.51.11

: bruno.liesse at aemedia dot com